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Thursday, April 23, 2009

Picking a name

It's tricky picking a name for my business.

I want it
  • to be catchy and professional;
  • to be unique - at least for Toronto;
  • not to bring to mind an existing entity that has an image I don't want for my own business;
  • not to be preachy or dictatorial.


I originally went to my friends and got 18 suggestions. Some already existed. Here's what we whittled it down to.
  • Touronto
  • Histourical Toronto
  • Merrily we stroll along in Toronto
  • Toronto on your toes
  • Toronto in a Nutshell
  • When in Toronto, Roam


The top four were Touronto, Histourical Toronto, Toronto on your toes, and Toronto in a Nutshell.

I'm partial to "Toronto in a Nutshell", but I think I'd have to contact the person who originally used the name for a course I took as a kid. A kids'guide written by us kids came out of the course, and I need to make sure it's OK to use as a business name.

What do you think?

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